A new site

· 2 min read

For a couple of years this domain served a single file containing the words “Hello World!”. It did its job — the DNS records resolved, the .well-known files were where they needed to be, and nothing else was asked of it.

This is the replacement: a static site built with Hugo, published by GitHub Actions, and dressed in a palette sampled from the emblem at the top of the page.

The logo problem

The artwork arrived as JPEGs, and whatever exported them had flattened the transparency checkerboard into the image as real pixels. Grey squares are fine in a design tool and useless on a web page.

Two things made the recovery tractable. The checkerboard sits at one narrow spot in the frequency domain, so band-passing that spot says roughly where the artwork is. Better still, the checks, the pale haze over them and the drop shadow are all grey, while the emblem is bronze — so chroma separates artwork from backing at full resolution, one pixel at a time.

The script that does it lives in brand/, and can be re-run whenever the source art changes.

What holds it together

Nothing exotic. That is rather the point.